A soundscape is the sonic equivalent of landscape – it includes music and all other sounds in the surrounding environment that are perceived in the given time and space. Research on soundscape attempts to explain the relationship between the individual, subjective experience of sounds and their physical and cultural context. It allows us to examine sounds of urban life, the din, from the positive side – as a subjective individual experience rather than something to be reduced or prevented. One of the examples of how soundscape studies can be applied, is through the intentional shaping of urban sounds. Soundscape design could be similar to industrial design – with streams of sounds and islands of tranquility. Our research constitutes a new quality in soundscape research –we analyse the physical characteristics of sounds, but also the dynamics of affective evaluation.